Marketing Essentials
What Is Loss Leader Pricing? – Characteristics & Examples
High competition has made it hard for businesses to sustain and thrive in the market for long. Besid…
Parth Verma
A budding entrepreneur who loves to read. He has a knack for research work, writing, and creating his own music.
Startup Essentials
Small and Medium Enterprise (SME) – Definition, Characteristics, & Examples
Every business has a journey. Their endings might be different but starting is always the same i.e. …
Brand History
The History Of KFC
Kentucky Fried Chicken (KFC) is world-renowned for its fried chicken. Known by the face of an old ma…
Brand History
The History of Nokia
The history of Nokia has been a roller-coaster ride – full of ups and downs. And even though t…
Brand Failure
Why Did Nokia Fail?
If you could turn back time and visit the early 2000’s for a survey on mobile phones, you̵…
Startup Guides
Startup Vs Small Business: The Real Difference
A startup is a new buzzword in the corporate world. Almost every entrepreneur who starts a new busin…
Branding Essentials
What Is Corporate Identity? – Importance, Elements, & Examples
Imagining someone without a name, personality, or distinct behaviour is hard. It’s human nature to…
