Branding Essentials
What Is Brand Ambassador? – Types, Importance & Examples
‘Awareness is fine, but advocacy can take a business to the next level.’ In the highly competiti…
Anannya Saraswat
A keen researcher of marketing, social entrepreneurship trends, and literature. Anannya is an experienced startup writer, business developer, and digital marketer.
Marketing Essentials
What Is SWOT Analysis? – Template, Examples, & How-To guide
‘SWOT Analysis is the critical starting point of strategic thinking.’ Earlier in 1960, when corp…
Marketing Essentials
What Is Market Analysis & How To Do It?
Marketing without market analysis is like driving with your eyes closed! Whether you want to start a…
Marketing & Sales Guides
What Is A Giveaway: A How-To Guide
When boosting customer engagement or increasing brand awareness, giveaways can always serve as the b…
Business Models
Slack Business Model: How Does Slack Make Money?
It all began in 2013 when Stewart Butterfield went on to design an online game named Glitch. While w…
Management Essentials
Talent Management – Definition, Importance, & Components
When recruiting its employees, a company must ensure that it recruits the best lot, which shortly wo…
